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CLIENT PERSPECTIVE
What people saw in
the work
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Violeta Niculae
former Strategy & Innovation Director
KWS Saat GmbH
"When I worked as Strategy & Innovation Director at KWS Saat GmbH, one of our challenges was to build a stronger and more sustainable employer brand. We knew we needed to do something, but we did not yet have a clear understanding of where we stood in the market or what exactly needed to change.
Alina helped us turn that rather broad challenge into a clear strategic direction. She challenged our assumptions, helped us clarify our positioning and designed and coordinated the market research needed to understand our employer awareness and how potential employees perceived KWS as an employer.
What I found particularly valuable was the combination of strategic thinking and practical execution. She didn't come with ready-made answers; she helped us find the right questions first, and then built the evidence we needed to make better decisions.
What makes Alina different is her ability to bring clarity to complex, ambiguous challenges and turn them into actionable insights. If you know you have a problem but are not yet sure exactly what the problem is — or where to start — that is precisely when I would recommend working with her."
Ionela Stanciu
Board Member
Flex Financial IFN SA
"Working with Alina helped us bring greater clarity and direction to our employer branding and inclusion initiatives at FlexCredit.
She quickly understood our organisation, challenged our assumptions and helped us translate broad ambitions into practical, meaningful actions. What I particularly appreciated was her ability to combine strategic thinking with a very hands-on approach, always keeping our people and organisational needs at the centre.
Alina brings a valuable perspective on how employer brand, culture and inclusion can work together to create a stronger employee experience. She is thoughtful, pragmatic and easy to work with, turning complex topics into clear and actionable ideas.
I would highly recommend working with Alina to any organisation looking to strengthen its employer brand and build a more inclusive workplace."
Mirela Bracau
Talent & Performance Lead
Kruk Romania
"I had been in touch with Alina for quite some time after following her work in diversity and inclusion. In 2025, we reached out to her to organise an internal event that would raise awareness within our organisation of the challenges people with disabilities face every day.
Alina helped us organise the event. She came up with the concept behind it, connected us with the event provider, and handled its promotion afterwards.
Working with her was easy. Communication was direct and focused on our needs and how to meet them.
Thank you so much, Alina!"
Ligia Badea
Former HR Manager
Telus Romania
"I have worked with Alina on several projects over the years, from perception research and employer branding during my time as HR Manager at TELUS International to the “Angajez 45+ la feminin” project.
What I have consistently appreciated about her is her combination of big-picture thinking, clarity and pragmatism. Alina is very direct and authentic, with a talent for cutting through the fluff and getting straight to the root cause: what is actually happening, what we want to achieve and how we get there.
She is flexible, solution-oriented and one of those people who make you feel that, if there is a worthwhile goal, we will find a way to achieve it.
She also has another quality I greatly appreciate: she can explain marketing, strategy and branding with real expertise, without making them inaccessible through technical jargon. You quickly understand the bigger picture, the reasoning behind it and what you need to do next."
Dora Neamțu
Owner
Academia de Robotică din Timișoara
"Whenever I think of Alina, I feel grateful for who she is, both as a person and as a professional.
When I decided to become an entrepreneur, I faced numerous challenges, both personal and related to managing and growing the business. Alina helped me bring clarity to my thoughts and structure to all the information I had.
One of the things I appreciate most about her is her ability to work one-on-one in a practical, focused way, starting with the real needs of the business, without chaotic approaches or generic solutions. Through the right questions and the way she analyses things, she helped me discover ideas and directions I had not even considered when I started the business.
I believe any business, whether small, medium or large, can benefit from Alina’s professional approach. Her targeted questions, her ability to understand the industry and to turn analysis into concrete sales, marketing and promotional strategies give you confidence, results and, above all, perspective.
Through my work with Alina, I was able to grow my social media following from 200 to over 1,000 in just one month, develop promotional campaigns with a significantly greater impact — some delivering results up to 50% better than previous campaigns — and, most importantly, increase my number of clients month after month. It was equally rewarding to retain some of those new clients, bringing my current client base to nearly twice its previous size.
For me, Alina is more than a consultant. She is a professional who helped me see more clearly where I am, where I can go and, above all, the concrete steps I need to take to get there. I recommend her with complete confidence."
Silvia Șerban
Fashion Designer
Silvia Șerban
"I’m a fashion designer, and I’ve worked with Alina to organise several workshops in fashion design. Each time, the results exceeded my expectations.
It’s neither an easy field nor a particularly predictable one. There are many variables to coordinate, different people to work with, requirements that change along the way, and situations that call for quick solutions. Alina was not only deeply committed but also incredibly patient. She handled it all with grace and, very importantly to me, a sense of humour.
She’s the kind of person who doesn’t readily accept “it can’t be done” as an answer. She looks for solutions, persists, finds alternatives, and makes things happen. That has given me a great deal of confidence in her and, certainly, in our future collaborations."
Oana Stancu
Owner
Tried & Tested
"I met Alina at a time when I knew what services I wanted to offer and what I wanted to build through my business, but I didn’t know how to turn all of that into a clear identity and a coherent online presence. I wasn’t sure where to start, what steps to take, or how to bring all the pieces together.
I first got to know her through the courses she taught, and what I appreciated from the very beginning was her ability to bring structure and clarity to things that, to me, seemed complicated. Later, I chose to work with her directly to build my website and develop my online presence.
Alina did much more than simply build a website for me. She challenged me to think more deeply about who I am as a professional, what I want to communicate, who I want to reach, and how I want to be perceived. She knew how to ask the right questions, give me direction when I had too many ideas, and turn what I had in mind into a clear and coherent message and image.
Throughout our collaboration, she became much more than a consultant to me. She was a mentor and a partner—someone I could discuss ideas, doubts, and different directions with, and who gave me not only solutions, but also helped me understand the reasoning behind them. I especially appreciated that she helped me understand the process itself, so that I could continue building with confidence even after our project was completed.
The website was one of the tangible results of our work together, but the value I gained went far beyond that: greater clarity about my business identity, a clear direction for my online presence, and more confidence in the way I present my services.
I would especially recommend Alina to those who know they have something valuable to offer but are not yet sure how to turn it into a brand and an online presence that truly represents who they are."
Dan Chioncel
Owner
Fabrica de Termopane GATI
"What I appreciate most about Alina is that she doesn’t offer generic or purely theoretical advice. She brings relevant ideas grounded in her own experience and in the real situations she has encountered while working with clients and their businesses.
A conversation with her gives you access to insights you would normally gain only after a lot of time, trial and error. She looks closely at your situation, quickly understands the context of your business, and suggests clear, practical solutions that are relevant today. Her recommendations have real potential—provided, of course, that you put them into practice.
What I particularly appreciated is that her involvement doesn’t end when the session does. She sometimes follows up with further ideas, suggestions or solutions to the issues you discussed, out of a genuine desire to help.
Alina is the kind of consultant who is fully present, attentive and focused on your business throughout a session. You can tell that her goal isn’t simply to fill an hour of consulting, but to give you as much value as possible and help you find the right solutions to move forward."
Cătălin Cornea
NGO Owner
Asociația MagicPaws | teamdog.ro
"I realized just how important it is to be visible online when I had my first conversation with Alina. I was delighted to discover that, from just one conversation, she instantly understood how I wanted to present myself. That was no coincidence. It came from her talent, vision, and experience.
I realized how limited my initial concept for the website had been when Alina asked me several key questions. Those questions proved essential in shaping the structure of the website I had dreamed of—and which ultimately became a reality.
What struck me as completely different from anything else on the market was the way she approached the project from the very beginning and how effortlessly she filled in the gaps in my vision. The result? It exceeded my expectations and went far beyond anything I could have imagined: a complete website, with thoughtfully crafted copy, perfectly aligned visuals, and a clear, user-friendly structure.
None of this would have been possible without Alina’s unique ability to grasp the core idea and turn it into something truly personal."
Rodica Obancea
NGO Owner &
Master Certified Coach (MCC, ACTC)
"I appreciate Alina for her entrepreneurial mindset and business development skills. Collaborating with her on creating GreatHRs community I observed her focus on performance and commitment to make thing work. I recommend her for challenging projects that need to be moved in the right direction."
Cătălina Marinaș
Clinical Psychologist
in Private Practice
"I worked with Alina to create a website for my psychology practice. Before meeting her, I had received all kinds of offers and project proposals, but none of them felt right.
Alina listened carefully to everything I wanted and truly understood my style and vision. Together, we created an outstanding website for my practice.
She is a true professional: talented, attentive to detail, and always able to find the best and most effective solutions. I wholeheartedly recommend her"
Bogdan-Laurențiu Voicu
Consulting Partner and Co-founder Improvio Consulting
"My wife and I worked with Alina to build the brand identity and website for improvio-consulting.com, and I can say she grasped exactly what the business needed to communicate right from the start—even though the field wasn't easy to translate into words.
IMPROVIO sells services that are challenging to articulate: rapid intervention in critical situations, discretion, board-level authority, and internal fraud investigations. It is the kind of business that either inspires immediate trust or doesn't. The result conveys exactly that—a sober, professional tone, free of grand promises or marketing clichés, featuring a clear structure across the two service lines and a powerful, memorable brand message: "RESOLVE. IMPROVE. GROW."
She was incredibly patient in defining the content, asked what truly mattered to the target audience, and aligned the messaging, page structure, and visuals until everything worked cohesively as a whole rather than as separate parts. Communication was clear throughout the process, deadlines were met, and the final result reflects the image of a serious consultancy firm—exactly as it should be.
We confidently recommend her to anyone in need of a personal brand and a website that inspires credibility, rather than just looking good."
Ioana Predescu
Former Head of Human Resources, Romania
International Automotive company
"Alina has a very strong ability to envision and implement projects which bring together companies and people. She is very creative, very innovative and resourceful and her projects bring real added value to the participants and to the beneficiaries. She works efficiently and assertively, with a key focus on the main goal. It’s been a real pleasure to find common interests and bring them to life."
Review taken from Linkedin Reccomendations section: click
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