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CLIENTS
Over 200 different clients
since 2006.
CLIENT PERSPECTIVE
What people saw in
the work
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Violeta Niculae
former Strategy & Innovation Director
KWS Saat GmbH
"When I worked as Strategy & Innovation Director at KWS Saat GmbH, one of our challenges was to build a stronger and more sustainable employer brand. We knew we needed to do something, but we did not yet have a clear understanding of where we stood in the market or what exactly needed to change.
Alina helped us turn that rather broad challenge into a clear strategic direction. She challenged our assumptions, helped us clarify our positioning and..." click for more
Ionela Stanciu
Board Member
Flex Financial IFN SA
"Working with Alina helped us bring greater clarity and direction to our employer branding and inclusion initiatives at FlexCredit.
She quickly understood our organisation, challenged our assumptions and helped us translate broad ambitions into practical, meaningful actions. What I particularly appreciated was her ability to combine strategic thinking with a very hands-on approach, always keeping our people and organisational needs at the centre.
Alina brings a valuable perspective on how employer brand, culture and inclusion can work together to create a stronger ...." click for more
Mirela Bracau
Talent & Performance Lead
Kruk Romania
"I had been in touch with Alina for quite some time after following her work in diversity and inclusion. In 2025, we reached out to her to organise an internal event that would raise awareness within our organisation of the challenges people with disabilities face every day.
Alina helped us organise the event. She came up with the concept behind it, connected us with the event provider, and handled its promotion afterwards. Working with her was easy. Communication was direct and focused on our needs and ..." click for more
STRATEGY
IN THE ROOM
CASE STUDIES
See how the
strategy became real
for the clients.
Where needed, I stay through implementation — translating decisions into programmes, platforms, communication systems, communities, events, websites and the teams required to make strategy real.
CASE STUDIES
See how a better question changes the work.
ABOUT ALINA
20 years building
things people actually had to believe in.
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